Upgrade to HTTPS or risk your website search engine results position (SERP)
What is SSL?
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.
Why need SSL for HTTP? Secure HTTP
- Get HTTPs which elicits a stronger Google ranking
- Create safer experiences for your customers
- Build customer trust and improve conversions
- Protect both customer and internal data
- Encrypt browser-to-server and server-to-server communication
- Increase security of your mobile and cloud apps
How does Secure HTTP work?
From July 2018, Google Chrome will detect all website with normal http as “Not Secure”“. Visitors to the website will see as “Not Secure” and may not risk to enter to a “Not Secure” Website. This information is extracted from Google Security Blog,
As a result, website without secure https will start to lose its website search engine ranking or Search Engine Optimization SEO score.
Basically speaking, the reason for Google’s push towards HTTPS is website security. Earlier this year, Google sent out notifications that secure-data must be secured. This includes, but is not limited to sites that collect customer data such as credit-card information and even personal information.
HTTP basically allows unauthorized people to tap into your computer and steal all of your valuable information.
Google wants to avoid that by strongly encouraging the shift to HTTPS.