As the world continues to be more digitalized, businesses and individuals are becoming more aware of the importance of Search Engine Optimization (SEO) in achieving their online visibility goals. As such, many organizations and individuals are seeking to learn SEO skills to help them achieve better results on search engine results pages (SERPs). While there are various paid SEO training programs available, the good news is that there are several free SEO learning courses online that one can take to learn SEO skills. In this article, we will discuss some of the best free online courses for learning SEO and provide a guide on how to choose the best one for your needs.
Benefits of taking a free SEO course
Learning SEO skills is essential for individuals who are looking to build their careers in digital marketing, entrepreneurs who want to boost their online presence, and business owners who want to increase their sales through their websites. Taking a free SEO course has several benefits, including:
- Cost-saving: A free SEO course is an excellent way to learn essential SEO skills without having to pay a penny.
- Quality training: Most of the free SEO courses are designed and delivered by SEO professionals who have years of experience in the industry. As such, the courses are of high quality, and you get to learn from the best in the industry.
- Flexibility: Most free SEO courses are available online and are self-paced. As such, you can learn at your own pace and from the comfort of your home.
- Wide variety: There are several free SEO courses available online, covering various aspects of SEO. As such, you can choose a course that meets your specific needs.
Things to consider before taking a free SEO course
Before taking a free SEO course, there are several things that you should consider to ensure that you get the best out of the course. These include:
- Course content: Ensure that the course covers the topics that you want to learn. Look at the course outline and make sure that it covers the fundamentals of SEO, such as keyword research, On-Page SEO, Off-Page SEO, link building, content optimization, and technical SEO.
- Course provider: Look at the reputation of the course provider. Make sure that the provider has a good reputation in the industry and is known for delivering quality training.
- Course delivery: Check the mode of delivery of the course. Make sure that it is self-paced and flexible to allow you to learn at your own pace.
- Course duration: Consider the course duration and make sure that it fits your schedule.
Top 13 free SEO Learning Courses Online
- Free SEO training: SEO for beginners by Yoast : Yoast is a well-known SEO plugin for WordPress, and they offer a free course on SEO for beginners. The course covers topics like keyword research, on-page optimization, and technical SEO.
- SEO Training Course by Moz/Udemy : This is one of the most popular SEO courses on Udemy, with over 200,000 students enrolled. The course covers a wide range of SEO topics, including keyword research, on-page optimization, and link building.
- Free SEO Mini-Course by ClickMinded : This free course covers the basics of SEO, including keyword research, on-page optimization, and link building. It’s designed for beginners and is completely free.
- Google SEO Fundamentals by Coursera – Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
- Google Digital Marketing & E-commerce Professional Certificate by Google/Coursera – This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months.
- Course Module 1 – Fundamentals of digital marketing by Google/Coursera – It is the first of seven courses in the Google Digital Marketing & E-commerce Certificate. Learn the fundamentals of digital marketing to help your business or career.
- Course Module 2 – Attract and Engage Customers : It is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.
- Course Module 3 – From Likes to Leads: Interact with Customers Online – It is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content.
- Course Module 4 – Think Outside the Inbox: Email Marketing – It is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty.
- Course Module 5 – Assess for Success : Marketing Analytics and Measurement – It is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals.
- Course Module 6 – Make the Sale: Build, Launch, and Manage E-commerce Stores – It is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store.
- Course Module 7 – Satisfaction Guaranteed: Develop Customer Loyalty Online – It is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy.
- SEO Certification Course by HubSpot : This course covers the basics of SEO, including keyword research, on-page optimization, and link building. It’s designed for beginners and is completely free.
- Semrush Academy SEO Crash Course with Brian Dean : Brian Dean is a well-known SEO expert, and this free course covers his approach to SEO, including keyword research, on-page optimization, and link building.
- Semrush Academy Backlink Management Course with Greg Gifford : For 16 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, you’ll learn all about backlink management and link building.
- Semrush Academy On-Page and Technical SEO Course – This course will teach you how to improve and maintain your website’s health, as well as optimize your website’s content for both users and search engines with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.
- Semrush Academy Technical SEO with Bastim Grimm – Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.
- Semrush Academy Content-Led SEO with Brian Dean – Own the SEO stage and rank high on Google to drive more traffic & sales!
- Semrush Academy – Where Theory Meets Practice by Fernando Angulo – Semrush’s new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.
- SEO for Beginners by Great Learning : Learn SEO from basics in this free online training. Seo course is taught hands-on by experts. Learn what is seo and why does it matter in detail with example in details with example.
Paid SEO Courses
- Simplilearn Advanced SEO Course : This course covers advanced SEO topics like technical SEO, local SEO, and mobile SEO. It’s designed for intermediate to advanced SEO practitioners.
- Reliablesoft Digital Marketing Full Course Bundle : This Digital Marketing Training will teach you the secrets of digital marketing and show you step-by-step how to increase your traffic and sales in 60 days or less.